Creating filtered version of banner image.

HPK'S BLOG

VO4TA: Value

Hugh P. Klitzke blogs at voiceoverfortheactor.com

 

Tweet, Like, Browse, Follow, @VO4TA

 

Commercial Voiceover Weekend Intensive June 24 - 25! (Only two seats still available)  Details here!   

 

Thinking about taking a class with HPK?  Take a look and see what they’re about!

 

VO4TA: Value

 

Adding something is easy: adding value is hard.  So, are you adding value to the idea in the audition?

 

(Once again - I’m trying to explain the way things sound in a tiny little space).

 

In a television commercial the odds are that your voiceover is not the most important element.  And in the audition what is expected of you is to perform in a way that makes sense based on spec, the taste of the market today (not the market 20 years ago) and with an ear to being a part of an overall whole.   

 

Your part is important - but it is of relative value to the other ideas in the spot.  (Casting, script, lighting, direction, music, cinematography, etc.) Your read balances all the component parts.  You add a point of view or an energy.  You talk to a consumer (or a voter, or a Mom, or a retiree) about what matters to them and why this product or service is the right one for them.  

 

If you hit a brand name - you are adding too much.  If you work too hard - you are adding too much.  If you read for a sound and without an emotional intention…  you get what I mean.

 

And all of that happens by doing the right thing with your audition and never too much.  

 

Hugh P. Klitzke blogs at voiceoverfortheactor.com

 

Always remember  - too much mustard ruins the hot dog (Sid Vicious and Jenny McCarthy are the exceptions that prove the rule).

 

Commercial Voiceover Weekend Intensive June 24 - 25!  Details here!  

 

If you liked this post take a look at:

Decide Who You Are Talking To

Acting Alone

A Tag

 

Subscribe for free to HPK’s blog feed

 

This is a personal weblog.  The opinions and ideas expressed here are my own and are not those of any of my employers.

 

Be the first to respond!

Post a comment

  •  

FOLLOW

WANT TO GET HPK'S BLOG FEED VIA EMAIL?