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HPK'S BLOG

VO4TA: Research

Hugh P. Klitzke blogs at voiceoverfortheactor.com

 

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VO4TA: Commercial Feedback Workshop

June 12th and 19th! (Five seats available) Commercial Voiceover Weekend Intensive June 24 - 25!   Details here!   

 

Thinking about taking a class with HPK?  Take a look and see what they’re about!

 

VO4TA: Research

 

What can you research for a commercial read?   

 

Current headlines about a corporation.  Volkswagen and diesel?  Or Apple’s seeming “lack of innovation”?  How will the audition you have today burnish their image?

 

Last quarter earnings for a company.  Why is so much retail down in 2017? How are advertisers talking about it? Link

 

Their last successful campaign.  Lacoste’s Time Travel Love Story

 

Something as simple as  brand pronunciation. Porsche.  Ralph Lauren. Reese's Peanut Butter Cups.  

 

Or who’s voice or image did they they use last time?

 

Any of this information can inform your read.

 

Hugh P. Klitzke blogs at voiceoverfortheactor.com

 

Knowledge is power.  

 

Commercial Voiceover Weekend Intensive June 24 - 25! More SAG / AFTRA EIF Lab.  

Details here!  

 

If you liked this post take a look at:

Working

Audition Mic

Voice vs Read

 

Read the Best of VO4TA on Medium

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This is a personal weblog.  The opinions and ideas expressed here are my own and are not those of any of my employers.

 

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