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VO4TA: Your Ex


Looking at old copy is like trying to get back together with your ex: You're never going to get everything you want out of it.  Good or bad, right or wrong - it just won't ever be the same.

VO4TA: Bulova Time


From Wikipedia:  “The first television advertisement was broadcast in the United States on July 1, 1941. The watchmaker Bulova paid $9 for a placement on New York station WNBT before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. The 10-second spot displayed a picture of a clock superimposed on a map of the United States, accompanied by the voice-over ‘America runs on Bulova time.’”   

VO4TA: Conversational


The word conversational is probably the most common word in voice over spec.  

VO4TA: The Waiting Room - No. 2


Etiquette matters.  And there are rules.  Unwritten rules that are passed from actor to actor.

VO4TA: The Waiting Room - No. 1


I've seen waiting rooms as lively as cocktail hours and others as silent as libraries.  Some welcoming and warm as pre school.  Others loud and uncomfortable as abattoirs. And sometimes as aromatic.

VO4TA: The Demo - No. 2


Do not sell yourself short by being too many things at one time.

VO4TA: Wisdom



"You never get a second chance to make a first impression."

- Head and Shoulders

VO4TA: "We read five words..."


“We read five words on the first page of a really good novel and we begin to forget that we are reading printed words on a page; we begin to see images.”


- John Gardner

VO4TA: Failures in Execution


Most failures in execution are failures of comprehension.

VO4TA: Shorter is Harder


The easiest thing to do is react.  The second easiest thing to do is respond. But the hardest thing is to initiate.  

- Seth Godin

He's great.  You should read him if you get a chance.