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HPK'S BLOG

VO4TA: Decide Who You Are Talking To

 

One of the very first directions given in the booth is "talk to one person." 

I clarify it by saying:  For example, there is a big difference, for me, between talking to my father and talking to my brother...

VO4TA: Commercial Copy is Everywhere

 

The world of commercial copy is broad and limited at the same time.  It's always written in an astonishingly similar style.  Now it just talks to us in different places. It's all about paying attention...

VO4TA: My First Time

 

I met the trombonist Wycliffe Gordon in the Upper West Side cafe where I was waiting tables. "Off Center" has been closed for a long time, but I learned a lot there...

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